历年六级阅读真题练习[11]
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历年六级阅读真题练习[11],
A) the practice of turning goods into money
B) making goods available for purchase
C) the customer-centred approach
D) a form of persuasive salesmanship
27. What was the main concern of industrialists before the marketing concept was widely accepted?
A) The needs of the market.
B) The efficiency of production.
C) The satisfaction of the user.
D) The preferences of the dealer.
28. According to the passage, "to move as much of these goods as possible" (Lines 3-4, Para. I) means "_______________".
A) to sell the largest possible amount of goods
B) to transport goods as efficiently as possible
C) to dispose of these goods in large quantities
D) to redesign these goods for large-scale production
29. What does the restoration of the Classic Coke best illustrate?
A) Traditional goods have a stronger appeal to the majority of people.
B) It takes time for a new product to be accepted by the public.
C) Consumers with conservative tastes are often difficult to please.
D) Products must be designed to suit the taste of the consumer.
30. In di， www.qihang56.comscussing the marketing concept, the author focuses on ___________.
A) its main characteristic
B) its social impact
C) its possible consequence
D) its theoretical basis
答案和译文
26. D 27. B 28. A 29. C 30. D
译文
为理解市场营销的概念，有必要理解市场营销与销售之间的区别。不久前，大多数行业主要致力于高效生产商品，而后依靠“劝销法”尽可能多地出售商品。这样的产销以销售者的需要来生产商品，然后将其转换成金钱。
另一方面，市场营销却以消费者的需求为焦点。它首先分析消费者的爱好和需求，然后生产商品来满足他们。这种着眼于消费者的方法即市场营销观念，它完全意味着不是努力售出最易生产的商品，或者买来再卖，而是生产者和经营者首先必须努力搞清消费者想买什么，然后才着手使这些东西上市。
这一观念并不意味商业是慈善事业，也不意味消费者的满意度优于公司利润。每笔交易总有两个方面——公司和消费者，只有双方都满意才能成交。然而，成功的商人和生产者都认识到，获取利润最稳妥的途径是通过了解和迎合消费者。迎合消费者的一个突出例子是1985年中期，可口可乐公司改变其饮料的风味。新风味没有被大多数公众接受，便迅速恢复了传统可乐风味，然后与新风味产品一起上市。顾客上帝说了算！
，
A) the practice of turning goods into money
B) making goods available for purchase
C) the customer-centred approach
D) a form of persuasive salesmanship
27. What was the main concern of industrialists before the marketing concept was widely accepted?
A) The needs of the market.
B) The efficiency of production.
C) The satisfaction of the user.
D) The preferences of the dealer.
28. According to the passage, "to move as much of these goods as possible" (Lines 3-4, Para. I) means "_______________".
A) to sell the largest possible amount of goods
B) to transport goods as efficiently as possible
C) to dispose of these goods in large quantities
D) to redesign these goods for large-scale production
29. What does the restoration of the Classic Coke best illustrate?
A) Traditional goods have a stronger appeal to the majority of people.
B) It takes time for a new product to be accepted by the public.
C) Consumers with conservative tastes are often difficult to please.
D) Products must be designed to suit the taste of the consumer.
30. In di， www.qihang56.comscussing the marketing concept, the author focuses on ___________.
A) its main characteristic
B) its social impact
C) its possible consequence
D) its theoretical basis
答案和译文
26. D 27. B 28. A 29. C 30. D
译文
为理解市场营销的概念，有必要理解市场营销与销售之间的区别。不久前，大多数行业主要致力于高效生产商品，而后依靠“劝销法”尽可能多地出售商品。这样的产销以销售者的需要来生产商品，然后将其转换成金钱。
另一方面，市场营销却以消费者的需求为焦点。它首先分析消费者的爱好和需求，然后生产商品来满足他们。这种着眼于消费者的方法即市场营销观念，它完全意味着不是努力售出最易生产的商品，或者买来再卖，而是生产者和经营者首先必须努力搞清消费者想买什么，然后才着手使这些东西上市。
这一观念并不意味商业是慈善事业，也不意味消费者的满意度优于公司利润。每笔交易总有两个方面——公司和消费者，只有双方都满意才能成交。然而，成功的商人和生产者都认识到，获取利润最稳妥的途径是通过了解和迎合消费者。迎合消费者的一个突出例子是1985年中期，可口可乐公司改变其饮料的风味。新风味没有被大多数公众接受，便迅速恢复了传统可乐风味，然后与新风味产品一起上市。顾客上帝说了算！
，
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